21 Avr Interview – ADMT : « Connection between people is everything »
A meeting with a truly promising artist.
Version française à retrouver par ici !
Sound of Brit: We’re meeting today at the LDLC Arena as part of the Louis Tomlinson show. It was your first show in France, right? How did it feel performing for a French crowd? We saw that you met fans just before and after the show!
ADMT: I mean, we’ve not been off stage for very long. We literally came off stage and went to grab food quickly, so I haven’t really had time to process it. But that was one of the best shows I’ve ever done in my life. Genuinely. That was insane. I don’t even have words, as you can tell. I haven’t fully processed it yet, but that was good, man.
Sound of Brit: You’ve also been trusted by artists like Anne-Marie or James Arthur in the past. Being an opening act isn’t always easy, but you seem really comfortable on stage. How do you feel about it?
ADMT: The way I look at it is, I do my own shows now and I have opening acts, and I’ve done the opening act thing for many years, on different scales. If you have 30 minutes, that 30 minutes is yours. You have to do what you can with it — it’s your opportunity to show people who you are. But also, if you love what you do, it doesn’t feel like work. You just do your thing and enjoy it. That show tonight was just at home for me — it was magic. So for me, it’s about understanding that you’ve got a job to do, but also that connecting with people is more important than anything else. And hopefully I did that. Hopefully.
Sound of Brit: You played some beautiful songs tonight, honestly. It’s a great taste of what’s coming on May 15th. Can you tell us why this date should be in everyone’s calendar?
ADMT: Because I’m releasing my first ever album! My first ever album… I don’t say that out loud very often. It’s the first time I’m giving people a large body of work. It’s not just one story — it’s many chapters. It’s my first time really showing people part of me, part of my life, and part of why I do this.
Sound of Brit: Tell us how this album came together. What inspired it, what themes run through it, and where did you record it?
ADMT: I’m from Doncaster in the UK, a small town. There aren’t many studios there — maybe two in the whole area — so I went to a place near the south of England, close to France, called Bournemouth. That’s where I recorded a lot of it. Some was also done in London. My inspiration is always life — real life. I don’t talk about Ferraris or girls in bikinis because that’s not my reality. I talk about real people and real experiences. I think that’s important, because hopefully we can build a community where people feel understood — people who struggle, who don’t feel okay, who go through real things. There are songs about mental health, love, loss — all the things we experience as humans. Hopefully people resonate with it in a good way, not in a way that makes them feel worse.
Sound of Brit: You mentioned Doncaster — you were raised there by your mum, right?
ADMT: That’s right, yes. I speak a lot about my mum. And I love my dad too — I don’t want people to think otherwise. He was there, just maybe not always in the way I needed growing up. When my mum and dad split up, it was a learning curve — a big one. I had to grow up quite fast.
Sound of Brit: Did your origins in Doncaster inspire your songs? You often talk about poverty, housing struggles, education…
ADMT: A hundred percent. I was lucky that my mum and dad made sure I had what I needed, but I was never the kid who had everything. I remember trying to get nice shoes and not being able to afford them. Those kinds of things shaped me. I worked from a young age, and I’ve got friends who are teachers or who do regular jobs — and I think those jobs are incredibly important. Most people aren’t celebrities or footballers — they’re just real people working hard to provide for their families. That perspective matters, and I think we need to speak that language.
Sound of Brit: We pay close attention to artwork in Sound of Brit. Could you tell us about the artwork of your next album?
ADMT: I’m glad you do, because I put a lot of effort into it. The artwork is an image of me kind of dangling. The album is called From Good to Bad And Then Back Again — that’s the story of my life. Sometimes things are amazing, sometimes they’re not. The artwork is full of small details — if you zoom in, you’ll see things like the Wild West, gaming references… all subtle elements. That’s how I used to escape as a kid — through imagination. I didn’t have many friends when I was young, so I’d go into my head, play games, imagine worlds. I’m fascinated by imagination, by what life is, what it means to be human. That’s all reflected in the artwork. The image of me dangling represents panic, confusion — like “what is going on?” That’s part of it too.
Sound of Brit: How do you see promoting your record today, compared to the past when music videos played such a big role? Now we have social media — everything has changed.
ADMT: Social media is both the best and the worst thing about society. It’s great if you use it the right way, but everyone uses it differently. For me, it’s a tool for promotion and connection — but it’s hard to make it feel real sometimes. It’s also a bit of a game. Especially in music. The algorithm can be dangerous too — if you watch negativity, it gives you more negativity. That’s not healthy. I try to fill my feed with positive things — families, animals, funny content, love, real life. I think that’s what humanity is about. We are more than social media. It’s an extension of us, not who we are.
Sound of Brit: How has it been sharing the stage on this tour with Louis and Pale Waves? You’re basically giving us three amazing shows in one night — we’re very lucky.
ADMT: I’m as lucky as you are, honestly. Being able to play to people is a blessing. We’re only a few shows in, and I haven’t really had time to process it yet. It’s been very fast — travel, show, travel again. Louis’s crowd is incredible. His fans are really special. And even though it’s new for me, the response has been amazing. That show tonight was mad. I’m still trying to process it.
Sound of Brit: For this next question, I’ll let you choose: would you like to talk about your pre-show rituals or what a typical day on the road looks like?
ADMT: Life on the road isn’t glamorous. It’s me and two of my best friends — it’s great, but it’s hard work. You get tired. It’s intense. But I don’t want sympathy — I love what I do. Going on stage is about taking opportunities. If you have a chance, you take it. If there’s an opportunity to be yourself and do what you love, you take it — and hope people connect with it.
Sound of Brit: Final question. You talk a lot about mental health in your music. Is there a message you’d like to share with our readers and followers, whether they’re doing okay or not?
ADMT: I’m not a guru or anything — just speaking from my experience. The most important thing is remembering we are human. Connection between people is everything. Me speaking to you, you speaking to others — that human connection is the most important thing. We are all living, learning, and going through life together. It sounds simple, maybe cliché, but it’s true.
Sound of Brit: I love your philosophical side — it’s very interesting.
ADMT: Yeah, I think about it a lot. In a good way. I’m just curious about what life is and everyone’s story.
Photo by Charlie & Charlie
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